Feminism: An Introduction to Ambient Sexism

A good, basic explanation of the effect that ambient sexism, and even the threat of ambient sexism, can have on people (repost from The Hidden Brain).

You are a woman worried about sexism who has applied for a job. When you enter your interviewer’s office, you see (a) an office with newspapers, stationery & dictionaries (b) an office with Playboy posters, motorcycle mags & hunting awards (c) an office with rainbow flags and plaques about diversity. Which prospective interviewer is likely to elicit the WORST interview performance from you and why?
It’s the office that contains no clues about the prospective interviewer’s views about gender/sexism/diversity etc that poses the greatest threat to the self-confidence of our prospective interviewee. Remember the puzzle said this was an interviewee who was concerned about sexism. It turns out that ambiguous information (or no information) creates more of a concern to people worried about something (as they spend time trying to figure out who they are dealing with) than a person with explicitly threatening views.
An experiment conducted last year by Rodolfo Mendoza-Denton, Lindsay Shaw-Taylor, Serena Chen and Eunice Chang: The researchers asked female volunteers who were worried about sexism to take a test, and provided them with information ahead of time about the office of the person who would be evaluating them. The offices were broadly similar to what I described in the puzzle. The women given the ambiguous information performed much worse on the test than women given more explicit cues that their evaluator was likely to hold sexist views. The researchers published their work in a paper called “Ironic effects of explicit gender prejudice on women’s test performance” in the Journal of Experimental Social Psychology.
If you want people to perform at their best — and managers, companies and institutions pay a clear price when talented job-seekers underperform during interviews — you have to make it explicit that you don’t count yourself among the knuckleheads.

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